The Big Serve is the USTA's advocacy initiative. The effort is aimed at connecting the passion of USTA members and the larger tennis community with the public policy needs of the communities in which they live. We know that tennis is a sport that can change lives and improve communities, and The Big Serve website is just one of the tools the USTA is developing to help make that happen across the country.
The focus of the site is to highlight the opportunities, the successes, and the challenges of generating public support for the growth of the game of tennis. There are three areas of particular interest to us:
The building or renovating of places to play;
Creating new opportunities to play during after-school;
Protecting varsity tennis and creating opportunities to play recreational tennis on college campuses.
It is our hope that this website will become an important resource for you as you try to grow the game of tennis in your communities. We are all advocates for tennis in some way, and the USTA will become a better and more nimble advocacy organization with your participation and willingness to share your stories, your challenges, and your successes. Take Heart. Take Part. Take Action.
You can help by taking action!
* Submit a local action to be listed on The Big Serve site
* Spread the word to friends, family, & fellow tennis enthusiasts about The Big Serve
* Share your success story about expanding tennis in your community
Learn how you can "...Take Action" at http://thebigserve.usta.com
Contact Shell Wood at CLOAKING for more information on advocacy in your area.